With the popularity of Smartphone using mobile apps are getting too popular day by day. We almost everyone from young to middle-aged owns a Smartphone, and we use different apps. So, every day more and more new apps and games are uploading into Google Play, App Store, and otherwhere on the Internet. As popularity and demand are increasing the competition is increasing. If you’re thinking about building your next mobile application you should take care of a few things carefully to make your app successful.
1) An Attention-Grabbing Website
The most fundamental portion is an online presence. Today it’s mandatory to build at least a landing page website for your app according to opinions of all the giant Online Marketers, mine too.
Since it’s just a piece of cake to know about anything online using the smartphone you have got in your pocket. People will try it for sure to be confirmed that your app is a real-deal and you’ve truly invested in it as a business.
Moreover, a well-designed landing page will attract visitors and allow them to easily find and know many details about your app e.g. the idea behind the app, all the features in details with images, what are the main advantages, written and video guides on how to use the app, showcased reviews by previous users, and more.
There are many more benefits you can get having a website for your app like if you build another app in the future, you can use the website to tell people about the upcoming app before publishing. And, since you already have an online presence built, as well as the audience, it’ll be easy to get into the action rather than telling the story from the beginning. Besides that, you can also create a blog on the website Where you can share various relevant posts related to your app topic.
2) Social Media Accounts Creation
Social media is still pretty much a must-have element for app promotion. There are two ways you can connect with your audience via social media – organic and paid. Where organic promotion on social media comes in the simple form of having a presence online; e.g. a Facebook page, Twitter, Instagram, Pinterest, Linkedin, and other social profiles.
It’s easy to create a Facebook page and other social profiles. But growing followers with the targeted audiences in your niche might be difficult if you don’t have proper knowledge and skills about the way it works. You need to start following people within your app niche/topic/industry and connect with your audience in a meaningful way by posting about the things they care about and joining in on the conversation, not doing anything spammy.
By the time, the more followers you’ll get to your social media the more users you’ll get.
One the other hand paid promotion is to spend a bit of money behind your app promotion to boost the discoverability and get more real targeted people flocking to your app. Facebook and Instagram are very effective advertisement platforms for mobile application
3. Public Relations PR
Having a strong relationship with influencers and important people in your field so important. As many connections you have as easy it’ll become to create a buzz about your app. There are many ways to do this. Some of them are –
- Do press releases
- Host a launching party for the app and invite the local media and tech guys around you
- Interviews with local newspapers and tech bloggers
4. Freemium or Free Trial
Try offering your app for free or with a free trial of a few days. So, people can use the app to understand it’s usability. Inside the app, you can add the in-app purchase option like an onetime subscription or monthly/yearly subscription or purchasable items.
4) App Store Optimization (ASO)
App Store Optimization (ASO) is the SEO of the mobile app world. It’s the core element for increasing discoverability in an oversaturated market. The followings are the things to accomplish for solid ASO.
- App name – Make the app name unique
- Keywords – Include relevant keywords in the app name and description but be careful not to ‘keyword stuff’
- Description – Write a great description that clearly articulates your app’s value along with the features and advantages. It’ll be updated frequently with app updates and release notes
- Screenshots/Video – Take 2-3 feature screenshots, make them looked more interesting using photoshop. You can also try making a video tutorial outlining core app highlights
- Downloads, Ratings, and Reviews – The last thing that needs for ASO is positive ratings & reviews. For this, you can ask people directly for free installs and feedback or by hiring someone who is a specialist to get quality app downloads, installs, and ratings.
5. Search Ads
Search Ads, which is basically paid advertisements within the App Store. Basically, you’re able to bid for relevant keywords so that when a user is searching for apps using a particular term, your app appears first.
6) Get your App Featured/Reviewed
There are many popular websites where you can get published your app as featured or reviewed. First, you send them an overview of your app with links to app stores and ask to write a review. In another case, they might include your app to specific lists or ratings of similar apps (if they have it).
7. Guest Blogging, Influencer Endorsements, Back-link building,
You can reach the websites in your niche where guest posts are applicable. Then, you can send a well-written unique meaningful article related to your app topic for publishing. In the same way, you can reach to the Brand owners and marketing experts who have already revealed the real power of influencers and gathered thousands of followers around their social profiles. And, you can ask them to share your app on their social profile. It seems easy at first glance but it’s not.
Once the post or the app link will be published anywhere on the internet, you’ll get backlinks to your app. Backlinking is a special method that will help you increase the app’s popularity. Getting people to visit your app store page and landing page website goes hand in hand with obtaining a better ranking. But, obviously, you should have your store page well-organized and a strong & clear presence online before applying this technique.
8. Use Incentive Referrals
All the techniques described above will bring you loyal users which will invite other new users to join their experience. But they need a little help from your side to do that. Don’t forget to thank them for their effort while you encourage them to share your app with all the people they know. Or you can offer your users become affiliates.
So, try these tips for Android promotion and IOS as well
Also, if you’ve got anything that could be helpful to promote Android and IOS apps, let us know through comments. We would be happy to hear from you.