Creating an amazing video ad in 10 minutes seems impossible, but it’s not. With the right strategies and if you try this tool, you can create a high-quality video that will connect with your customers, build credibility for your brand, and drive more sales to your business. Here are five tips on how to create an amazing video ad in 10 minutes.
1) Plan Ahead
One of the biggest problems people have with creating video ads is that they are unprepared and don’t know how to put one together. However, with a bit of preparation, you can create a great video ad without much hassle at all.
If you’re planning to make a YouTube video ad or are just interested in learning more about what goes into creating them, there are some steps you can take ahead of time that will ensure your success later on.
With a video maker, however, you can create your video ad with just a few minutes of prep time. All you need to do is find some good images and videos that are relevant to your business and then add them to your video maker’s timeline. Once you’ve done that, you can add text or audio over top of it.
2) Find a Compelling Location
A video ad is a great way to get your company name and face out there, but you have to have something worth saying. Start by finding a compelling location for your ad; whether that’s a fancy office or just your local coffee shop, use it as a backdrop for your short video.
You don’t want to seem generic, after all. Next, find a whiteboard or some kind of writing material and write down whatever it is you want to tell people about yourself and/or your product.
If you have a particularly long message, break it up into bullet points so that viewers can read as much or as little as they like. If you have any props or visual aids, now would be a good time to take them out. People are more likely to pay attention if they can see what you’re talking about! Finally, film your video ad. While there are plenty of ways to do so, just make sure that whoever’s filming has decent lighting and audio quality.
3) Shoot Interview Style
While you might not be able to afford a professional crew, that doesn’t mean you can’t create great videos. With smartphones and free editing software, like iMovie (for Apple products) or Windows Movie Maker (for PC), anyone can create polished videos. Shoot interviews with friends, family, and colleagues by turning your phone sideways and holding it near their faces while they answer questions.
A video maker will help you make a video from start to finish. First, they’ll help you shoot your video, then they’ll edit it for you. This is a great option if you want to create something with high production value but don’t have time to learn how to use software like iMovie or Windows Movie Maker. Video makers can be found through freelancing websites like Upwork and Fiverr.
4) Use B-Roll
With a video maker, you can easily add b-roll to your video. B-roll is supplemental footage or graphics that enhance your video. You can add b-roll to home videos or interviews by placing them over your video or by using a green screen. To make it easier, you can actually use what’s called a chroma key effect that allows you to place your b-roll right over your video clip.
5) Create an Engaging Sound
To increase video engagement, you’ll want to make sure your video is easy to follow and doesn’t include a bunch of quick cuts. Before filming anything, talk through what you want your audience to know about your business. Once you have the script nailed down, start filming! There are a number of programs out there for creating videos—but no matter which program you use, try to keep it short (aim for 5 minutes or less) and don’t include music.
6) Add Background Music
A video maker will allow you to add background music. This is a good idea if your goal is to create a professional-looking ad, as well as one that captures attention and draws people in. The right song can set a mood or convey an emotion, so it’s important to choose wisely. If you don’t have access to royalty-free music or sound effects, there are plenty of websites where you can download free stock audio files for use in your videos.
7) Edit the Video Using Promo’s Video Maker or Final Cut Pro X
Don’t have any video editing experience? That’s okay! Promo’s video maker and Final Cut Pro X, two of our favourite products, can walk you through editing your video like a pro. Choose what sort of motion graphics you want to feature; whether that’s text overlays, animated lines or splashes of colour. You can still churn out great-looking ads with either program.
8) Upload it to YouTube
It’s 2022 and you can’t be a serious business owner without a YouTube channel. Your video ad should be online, where potential customers can find it easily. Uploading your ads to YouTube is as simple as typing a video upload into Google and selecting from your multiple options. You can also share your creations easily to other platforms when you use a video maker online like Promo.
You’ve spent time, effort, and money creating a piece of content that you think will be effective. If you know your audience well enough and you write it with their needs in mind, they’ll find it valuable. That said, you might have to tweak or completely redo the video to make sure it achieves maximum impact. If the first draft leaves something to be desired, keep working on it. You’ll get there eventually!