Despite the ever-increasing use of Android apps worldwide, countries like the United States remain places where Android operating system continues to struggle to dominate the market. Even though this system captured the worldwide market 2.8 million apps over 2.21m in Apple’s store, iOS still ranks higher in this country with 62.01% of the market share compared to Android’s 37.57%.
As you can see from the infographic below, various Android versions tend to capture a different percentage of the market share.
Lollipop 5.1 has about 8.87% of the mobile and tablet Android market share in the US, while Marshmallow 6.0 captured 14.51%. The succeeding versions, Nougat 7.0 and 7.1, accrued 17.37% and 9.86% of the market share, respectively.
Many customers use Oreo 8.0 Android smartphones as this version holds about 31.68% of the total Android mobile and tablet market share, while the succeeding version, Oreo 8.1, garnered about 7.52%.
A survey that reveals how Android smartphone users behave shows us that 46% of the US consumers make purchases on their smartphones. A similar survey revealed that these users are more likely to purchase 1.58% of on-sale items when they visit an e-commerce store, compared to 1.75% of the iOS users.
Speaking of conversion rate, iOS takes the lead again in the US with 1.40% compared to Android’s 0.94%.
Also, if we analyze social media outbound traffic generation, iOS ranks higher for social and direct traffic to Facebook with 25.4% and 6.9% respectively, which is larger when compared to 11.2% and 5.9% for Android.
The story differs for Twitter in that Android ranks higher in social and direct traffic to this social media platform with 53.8% and 8.8% outbound traffic respectively, compared to iOS outbound traffic of 28.3% and 5.4% for social and direct traffic.
Just like Android in the case of Facebook, the iOS ranks higher for search traffic with about 59.9% compared to Android’s 35.5%.
The infographic below shows the use of Android smartphones and apps in the US and compares the usage with iOS devices. Check it out to find out many more interesting statistics.
Infographic URL: https://techjury.net/blog/android-stats/